SEO is one of the most complex yet rewarding marketing channels out there. Master it, and the sky’s the limit for your income potential. You can help businesses achieve incredible results and even use SEO to grow businesses you start and own. In this guide, I’ll break down exactly how to do modern SEO in an AI-driven world, focusing on crafting an effective SEO strategy for 2025.
Understanding Omnipresent SEO
The first part of SEO that you have to understand is omnipresent SEO. This concept has evolved over the last few years. It used to be all about Google, the dominant force in the SEO industry, but that’s no longer the case. To do SEO the right way, we need to attack multiple platforms.
So, what problem do you actually solve? For example, in my SaaS company, Rankability, we solve the problem of content optimization for SEO. Identifying the core problems you solve is critical. Focus on one to three main problems that matter most to your business or your client’s business.
The Five Stages of Customer Awareness
Next, let’s discuss the five stages of customer awareness. This is crucial for focusing your efforts on the keywords and topics that truly matter. Traditionally, the stages are unaware, solution aware, product aware, most aware, and most aware. However, I recommend flipping it around, starting your focus on the ‘most aware’ stage where the money is made.
- Most Aware: Here, you’ll see branded-specific queries like “Rankability pricing” or “Content Optimizer.” If someone searches this, the likelihood of conversion is much higher.
- Product Focus: Look at comparisons or reviews to dominate your presence.
- Solution Aware: Create content around content optimization tools and SEO content writing software.
- Unaware: Focus on broader topics to push users through the funnel.
Finding Topic Ideas
Now, how do you find these ideas? Here are a few techniques:
- Use ChatGPT: Create a simple prompt focusing on your core topic to generate ideas.
- Run your topic through Rankability: Analyze NLP phrases related to your main topic.
- Use SEMrush: Export your existing keywords and perform a keyword gap analysis with competitors.
Topic Domination
Moving on to topic domination, you’ll want to pick one core topic and dominate it. For instance, if you choose “content optimization tools,” build a robust content strategy around that topic. Start with your website, creating a pillar piece of content that’s comprehensive and engaging.
Next, consider retargeting strategies on platforms like Facebook and Instagram. This way, even if users don’t convert immediately, you can nurture them through email sequences to build trust and encourage conversions later.
Creating Engaging Content
Once your pillar content is ready, think about creating supporting content on other platforms. For example, make a YouTube video based on your core topic and promote it. In my experience, video content often ranks faster than traditional blog posts.
Then, create micro-content for platforms like LinkedIn, TikTok, and Instagram. The key is to ensure all content is specific to your main topic—this is how you achieve topic domination.
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After establishing your main topic, consider outreach opportunities. Collaborate with websites discussing similar topics, get interviewed on podcasts, and write guest posts to build authority.
Optimizing for Human Happiness
It’s crucial to ensure that your content isn’t just optimized for search engines but also for humans. Engagement metrics like click-through rates (CTR) and user engagement will signal to Google how relevant your content is. Focus on creating engaging experiences on your site, such as including videos and interactive elements.
Building Trust Signals
Trust signals are essential for your SEO strategy. Start with earned media, which influences your performance significantly. Focus on:
- Backlinks from reputable sources
- Digital PR efforts to get media coverage
- User-generated content and reviews
Remember, you don’t own platforms like YouTube or Google Business Profiles; you only truly own your website and email list. Building a solid email list is vital for nurturing leads and maintaining customer relationships.
Link Building Strategies
When it comes to backlinks, focus on creating link bait—content designed to attract links. Here are some effective types of content for link bait:
- Controversial topics: Well-structured controversial content can generate significant links.
- Practical tools: Create free tools that solve specific problems.
- Data-driven content: Unique data or insights can attract links and improve your authority.
Wrapping It Up
To recap, the focus is on omnipresent SEO, identifying core problems, dominating topics, ensuring human happiness, and building trust signals. The days of doing SEO for Google alone are over; it’s about a comprehensive approach that encompasses multiple platforms and strategies.
By mastering these elements, you can drive significant traffic, leads, and sales for your business. Good luck, and remember: keep your audience at the heart of your strategy!
Made with New SEO Strategy for 2025
